Google Enhanced Performance Targeting
Shelley Ellis of Icrossing discusses Google Enhanced Performance Targeting, including the new options for content and placement targeting, and the crossover between social media and paid search. The...
View ArticleGoogle AdWords Remarketing
On location from the Search and Social Summit in Tampa, Florida. Search and Social SEO/Social Media Analyst Ryan Sammy describes Remarketing, a hot new behavioral targeting feature in AdWords. The post...
View ArticlePPC for Social Media
David follows up a recent Searchfest panel that he was featured on entitled PPC for Social Media: Unprecedented Opportunities for Highly Targeted Campaigns. David welcomes Business Outreach Manager at...
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Why Social PPC is Becoming More of a Thing Than Paid Social
Discussing Why Social PPC is Becoming More of a Thing Than Paid Social with Elizabeth Marsten, Vice President of Search Marketing at Portent, Inc. Elizabeth supervises the PPC, SEO and social media...
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